The facets of consumer-based food label equity: Measurement, structure and managerial relevance

The aim of this paper is to develop and validate a consumer-based food label equity scale. based on literature review brand labels, one qualitative study, three quantitative studies. Partial least squares analysis used clarify the hierarchical structure proposed scale has seven first-order facets, namely Design, Relevance, Credibility, Honesty, Visibility, Awareness, Clarity. facets then combine formatively into 3 s-order constructs, Trust, Informational Value, Label Familiarity, and, ultimately, third-order construct global associations.